FARET Sales Company 2025 Annual Review
As the year turns, new opportunities emerge. Looking back on 2025, the automotive industry remained dynamic and complex, with challenges and opportunities coexisting.
This year marks the first full year of independent operation for FARET Sales Company. With sharper market insight and a “customer-first” strategic perspective, we redefined our response mechanisms, deepened service value, and expanded collaboration. Through iterative improvements in management and leaps in operational efficiency, we have laid a solid organizational foundation for FARET' s global expansion journey.
Guided by the Group' s strategic objectives, FARET Sales Company continues to lead in the automotive thermal management field with innovation and steady progress. In brand renewal, global expansion, coordinated product development, and people-centered initiatives, we achieved significant milestones, writing a new chapter of steady growth and excellence.
Brand Renewal and Identity Upgrade
2025 marks the 25th anniversary of FARET. Leveraging the Automechanika Shanghai exhibition as a key opportunity, we introduced a new anniversary logo, demonstrating our firm commitment to the global market. Meanwhile, the Sales Company is steadily advancing its brand upgrade, from strategic positioning to visual identity systems, continuously enhancing an international, professional, and unified brand image.
Expanding Globally, Engaging the World Stage
In 2025, FARET Sales Company continued to deepen its global market presence, achieving 100% of its annual sales target. Beyond steady growth in existing markets, we made substantial breakthroughs in selected blank-country markets across North America, South America, and Africa, opening new avenues and injecting fresh momentum into our overseas business expansion.
Over the year, the company participated in 14 major domestic and international automotive aftermarket exhibitions. From leading domestic industry events to international platforms, FARET steadily expanded its global network. Through high-quality products and professional services, we earned recognition from customers worldwide. These exchanges allowed us to better understand market trends, deepen trust, and strengthen partnerships—laying a solid foundation for global expansion and strategy execution, while supporting sustainable development and mutually beneficial growth.
Driving Innovation, Advancing Product Upgrades
Innovation is the cornerstone of leadership. In 2025, FARET placed customer needs and market trends at the heart of R&D, launching over a thousand new thermal management products for passenger vehicles, commercial vehicles, agricultural and industrial machinery, and new energy storage applications.
Breakthroughs in materials, heat dissipation efficiency, and lightweight design further enriched our product portfolio, consolidating FARET' s position as the industry' s preferred solution provider.
Today, FARET' s annual production capacity has exceeded 8 million units, with a vehicle application coverage rate of 95%, delivering reliable and efficient thermal management solutions to global customers.
Meanwhile, the Zhaoqing manufacturing facility is under active preparation, providing strong support for future product expansion and capacity upgrades.
Empowering People, Strengthening Team Cohesion
Sustainable growth relies on talent. In 2025, guided by the principles of Recognition, Growth, and Care, FARET fostered a positive, inclusive, and dynamic work environment:
1. Sales Champion Awards – Recognizing excellence, setting benchmarks, and celebrating outstanding performance.
2. Talent Development Programs – Viewing talent as the company' s most valuable asset, we continuously enhance training systems to support skill development and career growth, enabling each FARET employee to advance alongside the company.
3. Employee Care Initiatives – Through holiday greetings, birthday celebrations, and diverse team-building activities, we strengthened team cohesion and a sense of belonging.
Thank you for 2025. Onward to 2026.
The achievements of the past year would not have been possible without the trust and support of our customers, nor without the dedication and hard work of every member of the FARET team. Looking ahead, we will remain true to our original aspirations, continue to advance with determination, and explore broader horizons through innovation, resilience, and sustained commitment.
